Becoming a new mom was full of excitement & incomparable joy, but there were some new challenges involved.

One of the challenges I hadn’t predicted was my quest to find safe baby products made in Pakistan to use on my newborn daughter’s skin that I could trust with confidence.

 

It was a struggle to find non-toxic baby products. To my shock there simply wasn’t any dedicated or reliable local baby brand in Pakistan. The ones that existed were definitely not up to the mark. The market was mainly dominated by imported brands. These brands were not only expensive but some of them were also using toxic and unsafe ingredients. 

 

Hence, I decided to self-create a solution and introduce what I couldn’t find in the market: gentle and safe skincare products for babies, toddlers and children.